Lori Auten is a business psychologist and the CEO of Focus Consulting Group, a firm that provides leadership development, professional coaching, business consulting, and group facilitation. Ms. Auten was formerly a public service faculty member of The University of Georgia with the Small Business Development Center (SBDC) in Columbus, GA. She was a business consultant, area director, and associate state director during her 16-year tenure with the SBDC. Lori has provided over 8,000 hours of coaching, consulting, and training to more than 2,000 leaders and entrepreneurs in the areas of leadership, strategic planning, team building, and management.

Ms. Auten is an Associate Certified Coach through the International Coach Federation as well as a Certified Dare to Lead™ Facilitator. She is also a qualified Myers-Briggs Type Indicator® Coach and a certified practitioner of the EQ-i 2.0 Model of Emotional Intelligence. In addition, Ms. Auten is an Everything DiSC® and Five Behaviors of a Cohesive Team® Authorized Partner and trainer.

In 2010, she and her husband Greg opened their first Tidal Wave Auto Spa, an express car wash facility, in Milledgeville, Georgia. Over the next few years, they added several more Tidal Wave locations in South Carolina, Georgia, and Texas.

Ms. Auten is on the board of directors of the Greater Columbus Georgia Chamber of Commerce and is the past chair of The Family Center board of directors. In addition, she was the 2021-22 President of the Rotary Club of Columbus and past chair of the Columbus Trade Center Authority as well as a graduate of Leadership Columbus.

Ms. Auten earned her B.A. degree in Economics/Mathematics from Emory University and an MSA in Management from Georgia Southwestern State University in Americus. She completed her Ph.D. in Business Psychology at The Chicago School of Professional Psychology.

Greg serves as a business consultant and provides consulting services to businesses in the areas of mergers and acquisitions, system and process development, business growth strategies and exit strategies.

Greg started working in the family business, Auten Poultry Co., in January 1980, while still in high school. He worked part-time and summers as a helper on a delivery route. Greg’s family has a long history of entrepreneurship, especially in the poultry business. His grandfather, James Dent, owned Dent Poultry (now Tyson) in Buena Vista, Georgia, and his parents, Larry and Carol Auten, started Auten Poultry Company in Columbus in 1965 as a distributor of fresh chicken.

By the mid-1980s, Greg saw the need for the company to diversify the product mix and soon began working with the company’s best customers trying to identify additional products to offer. In 1984, with annual sales of $3.4 million, Auten Poultry began expanding by purchasing the first of several small food service companies. By 1987, sales had grown to $6.4 million and the company was outgrowing its rented warehouse space. The decision was made to build a new multi-temperature warehouse to handle current needs as well as future growth. Then, in 1992 the company changed its name to Auten Poultry & Food Service, incorporating the expansion of products now offered to customers.

In 1993 with sales of $10.2 million, Greg’s father Larry relinquished the reins of the company to Greg, who took over as president of the company. By the end of 2004, Auten Poultry and Food Service had 145 employees, 32 trucks, over 2,000 customers and over 5,000 products. The company was now delivering products to six different states in the southeast. The annual sales had grown to $60 million.

In June of 2005, Greg sold Auten Poultry & Food Service to Glover Wholesale Company. By 2008, Glover’s sales volume was $107 million and the company was ranked as the 49th largest food service company in the country. Greg stayed with the new company for two and a half years after the sale, where he worked as Vice President for Glover-Auten Foods until December 2007. Glover-Auten Foods was recently sold to U.S. Food Service, one of the top 10 largest privately held companies in the United States.

Greg is the CEO of Auten Enterprises, which owns and operates six express car washes in the southeast, with the newest location under construction in Houston, TX. He serves on the Board of Directors of Feeding the Valley Food Bank.

Alston is a partner at Morgan and Auten, P.C., a full-service business law firm in Columbus, Georgia. Alston serves as a business counselor, advisor, and consultant for Focus Consulting Group, using her legal expertise and business knowledge to understand clients’ business objectives and to create a strategic plan for the most favorable resolution of business disputes and the advancement of business objectives. Alston’s practice advocates for small businesses and covers a wide variety of business matters ranging from entity selection and formation, liability and operational issues, employment law, commercial real estate, and mergers and acquisitions. Specifically, she advises clients in the area of employment agreements, buy-sell agreements, contracts, leases, noncompetition agreements, retirement plans and other operational matters. She regularly represents buyers and sellers of businesses in connection with an asset or stock purchase agreement and other corporate transactions.

Alston also has experience in estate planning and works with small business clients in structuring succession plans that meet the client’s personal and business goals. She frequently educates clients on exit strategies, including the significance of business valuations, the use of buy-sell agreements, and business restructuring, to assist families and closely held businesses successfully transition control and ownership of their companies to the next generation.

Alston graduated from Georgia Tech with a Bachelor of Science in Business Administration with a concentration in Finance and attended Mercer University’s Walter F. George School of Law, where she graduated Cum Laude. While at Mercer Law, she was a member of the Charleston National Moot Court Team, Treasurer of the Association of Women Law Students, and Co-President of Phi Alpha Delta. Upon graduation from law school, Alston joined Whelchel, Dunlap, Jarrard & Walker, LLP in Gainesville, Georgia, as an Associate Attorney, where she specialized in estate planning, residential real estate matters, and general business defense. She currently serves as the board chair of Feeding the Valley, a nonprofit food bank, in Columbus, Georgia.